Model and TV personality Vogue Williams has been announced as the new brand ambassador of Lady Michelle Mone's award winning self-tan range UTan, posing naked as part of the campaign, which aims to show women that 'naturally bronzed skin' can be achieved safely at home.

Williams commented 'I am honoured to be the first face and body of UTan. I love the range as it's easy to apply, gives a radiant, natural colour, never streaks and doesn't smell'.